Generally, a mature home textile store occupies a stable market position in the terminal market. Long-term brand publicity and market accumulation make the store have a high influence in the market. Consumers will take the old store as their first choice for reference in daily shopping. And some newly opened home textile stores, business will be very good at the beginning, but after a few months the store performance began to decline. Why is that?

The author learned from the terminal market that this is the result of the continuous expansion of some home textile stores in the market. The home textile stores existing in the market not only improve the store itself, but also continuously expand the existing market, spread their tentacles and maintain cooperative relations with the surrounding industries, so that the consumers in the market can naturally come in a steady stream. So, how are these mature home textile shops to support the terminal market?

Do a good early market research

Through communication, the author learned that, after the opening of a period of time, the merchants will carry out research on the surrounding market, which can well help the home textile store to explore the weak spots in the market, communicate with the industry related to their business, and explore the second market in the market. The early market research work can also help home textile enterprises to understand the needs of consumers, which is of great help to the product development and design of enterprises.

Rely on trendy products to attract consumers’ attention

In the home textile store, the display of products should be dominated by the trend products, or display the best-selling products of the home textile store. Consumers like novel products very much and have a great chance to shop in the store. Moreover, hot-selling products in the home textile store can also attract market share, which has a very intuitive effect on improving the home textile market.

Set up terminal member management system

Finally is the terminal home textile shop set up a good member management system. This is also an excellent way for the terminal store to consolidate the existing market. In some home textile stores, the membership system of the product is set, which is very helpful for the development of the market.